Meta Ads Manager lets businesses run paid campaigns on Facebook and Instagram, including Click-to-WhatsApp ads that open a chat.
Ads that start a WhatsApp conversation
Click-to-WhatsApp ads open a chat with your business when tapped. Leads arrive with a phone number, and follow-up can be automated in the same place.
Set up in minutes
5 steps, start to finish. Our team does the Meta side with you.
- Connect your Facebook Business Manager
- Create an ad and choose Click-to-WhatsApp
- Set audience, placements, budget and duration
- Add creative and copy, then submit for review
- Set up the welcome reply and chatbot
What you can do
Direct chat handoff
The ad button opens WhatsApp with your business.
Create from one dashboard
Click-to-WhatsApp, website and lead form ads are managed together.
Creative help
An optional generator makes visuals from a prompt, logo and product image.
Audience targeting
Location, age, gender, interests and behaviours.
Placements
Feed, Stories, Explore, Reels and Marketplace on Facebook and Instagram.
Performance metrics
Impressions, reach, clicks, click-through rate, cost per click and spend.
Automated follow-up
Chatbots and automation nurture leads after the first message.
CRM handoff
Leads can pass to a CRM via integrations or API.
Messages that go out by themselves.
Each one uses a template approved by Meta and goes to customers who opted in.
Automatic welcome reply
Product catalogue or brochure
Qualifying questions
Appointment booking link
Follow-up offer
Who uses it, and how.
Ad to counselling chat.
Ad opens a site visit chat.
Ad opens a catalogue chat.
Ad starts an advisory chat.
Questions
Is Business Manager needed?
Can leads go to my CRM?
Are there content rules?
How do credits work?
- Ads must follow Meta policy and review time is not guaranteed.
- Ad spend is separate from messaging costs.
- Customer-initiated chats follow Meta rules for free service windows; check current policy.
- Free credits depend on plan; confirm.
Bring your business to WhatsApp.
Fintabb free for 3 months. Connect WhatsApp when you are ready.