WebEngage is a marketing automation platform combining customer data, segmentation, journeys and personalisation across channels.
WhatsApp campaigns from the WebEngage dashboard
Adding the WhatsApp platform as a service provider in WebEngage lets marketers run WhatsApp broadcasts and reminders without leaving it. Leads created in the messaging platform can also sync back to the CRM.
Set up in minutes
5 steps, start to finish. Our team does the Meta side with you.
- In WebEngage, add a WhatsApp service provider and select the platform
- Name the configuration and enter your verified number
- Generate the key in the platform's integrations area and paste it into WebEngage
- Enter the WebEngage API key and choose the matching server in the platform
- Recreate the approved template in WebEngage and build the campaign
What you can do
Broadcasts
Send offers to leads and customers from WebEngage.
Cart reminders
Send personalised reminders to customers who left items in a cart.
Contact sync
Leads created on the messaging side sync to WebEngage.
Service provider setup
The WhatsApp number is added as a provider using a key generated in the platform.
Regional servers
Choose the US, India or Saudi Arabia server matching your dashboard.
Template matching
Templates in WebEngage must mirror approved ones exactly, including buttons.
Campaign scheduling
Pick audience, send time and template, then fill variable values.
Messages that go out by themselves.
Each one uses a template approved by Meta and goes to customers who opted in.
Promotional offer broadcast
Abandoned cart reminder
Webinar or event reminder
Welcome message to a new lead
Re-engagement message
Who uses it, and how.
Cart reminder with a checkout link.
Webinar reminders to registered leads.
Renewal offers to a segment.
Questions
Which server do I choose?
Does the key change per server?
Where is the WebEngage key from?
Do platform auto-pause rules apply?
- Templates must be approved and match exactly.
- Opt-in required.
- WebEngage plan and conversation charges apply.
- Only cart abandonment is named as a trigger by the partner; other triggers are not documented.
Bring your business to WhatsApp.
Fintabb free for 3 months. Connect WhatsApp when you are ready.