WooCommerce is an open-source commerce plugin for WordPress that turns a WordPress site into an online store.
WhatsApp updates for every WooCommerce order
Linking WooCommerce to WhatsApp sends shoppers an update each time their order changes status, and can nudge people who abandoned a cart. Customers get timely messages in a channel with far better visibility than email.
Set up in minutes
4 steps, start to finish. Our team does the Meta side with you.
- In WooCommerce, create a user with the shop-manager role and generate a read/write REST API key for it
- In the WhatsApp platform's store setup, enter the shop name, store URL, consumer key and consumer secret, then connect
- For abandoned carts, install the Cart Abandonment Recovery plugin and point its webhook at the URL shown in the platform
- Create and get templates approved, then open each order flow, choose the template, map parameters and enable it
What you can do
Secure store connection
The store connects using a consumer key and secret created in WooCommerce under a dedicated shop-manager user with read and write permission.
Abandoned cart message
With the Cart Abandonment Recovery plugin sending its webhook, one WhatsApp reminder goes out after a delay you choose.
Order confirmed
Fires when an online payment is captured successfully.
Order cancelled
Fires when the order is marked as cancelled in WooCommerce.
Order shipped
Fires when the order status is set to shipped, so a tracking message can go out.
Order delivered
Fires when the order status is set to delivered.
Custom statuses as triggers
Where WooCommerce has no matching built-in status, a custom status is created, and moving an order into it triggers the message.
Parameter mapping
Each template's variables are mapped to order data before the flow is switched on.
Messages that go out by themselves.
Each one uses a template approved by Meta and goes to customers who opted in.
Abandoned cart reminder
Order confirmation after payment
Order cancelled notice
Shipping update
Delivery confirmation
Payment reminder
Who uses it, and how.
Notify buyers when an order ships and again when it is delivered.
Send a confirmation once payment is captured, then a cancellation notice if stock runs out.
Remind a visitor who left a sofa in the cart.
Send an order-shipped message with the tracking link.
Questions
Can I send more than one abandoned cart reminder?
Are COD orders covered?
Why did a status message not send?
Where do I get the API key?
- Templates must be approved before use.
- Opt-in from customers is required.
- Abandoned cart messages depend on a separate WordPress plugin.
- Custom order statuses must be created for confirmed, shipped and delivered if they do not exist.
Bring your business to WhatsApp.
Fintabb free for 3 months. Connect WhatsApp when you are ready.