WhatsApp Business in Fintabb

The official route to WhatsApp at business scale

The Business API is Meta's official channel for automation, bulk messaging, bots and shared team access. As a Meta partner we handle the setup so your number can send approved templates and run flows.

How it works

4 steps, start to finish. Our team does the Meta side with you.

  1. Sign up and submit the application, which takes about ten minutes
  2. Provide a website, a Meta Business Manager account and a number
  3. Wait for display name approval, which can take a few hours
  4. Create templates and start sending and automating

What you can do

Quick onboarding

Apply, wait for display name approval and start using templates.

Automation

Run welcome messages, order and payment confirmations and cart alerts through connected systems.

Broadcast reach

Message opted-in users, not only those who saved your number.

Multi-user access

An owner plus several agents on multiple devices.

Clickable messages

Use buttons and links in messages.

Campaign analytics and remarketing

Measure and retarget campaigns.

CRM integrations

Connect business software through APIs and webhooks.

Verified badge eligibility

The badge is available only on the API route.

Use with the existing app

Coexistence lets the Business app and API share one number; this is arranged with support.

Who uses it, and how.

Retail

Automate order confirmations and promote offers to a large customer base.

Finance

Send payment and renewal alerts as utility templates.

Education

Run an enquiry bot and agent team on one number.

Services

Move from the small business app to API when volume outgrows it.

Questions

What do I need?
A business website, a Meta Business Manager account and a number.
Can I use a number already on WhatsApp?
Yes, either remove the existing account or onboard under coexistence.
API or Business app?
The API suits higher volume, bots, multiple users and clickable buttons; the app suits very small businesses.
Can I go back to the app?
Yes, a number can be moved back by following a guide.
Good to know
  • Messaging is template-based outside the 24-hour window.
  • Numbers from some sanctioned regions are not accepted.
  • Seat counts depend on plan.
  • Source pages disagree on broadcast limits: it says unlimited per day, while messaging tiers apply in practice.

More WhatsApp features

MarketingBroadcastingChatbot and Flow BuilderFormsCataloguePaymentsWebviewsClick TrackingVerified Business BadgeAds ManagerTeam Inbox and Live ChatTemplate Messages and LibraryBusiness API

See all integrations · Why it is official

Bring your business to WhatsApp.

Fintabb free for 3 months. Connect WhatsApp when you are ready.